Scion is a brand of vechicles produced by Toyto Motore Corporation for the North American market. Founded in 2002, Scion's long term goal is to appeal to Generation Y consumers. The first Scion models , the XA hatchback and XB wagon , went on sale in California in 2003 followed by a sports coupe the and a national US. laucnch in 2004 . A successor to the xA , the xD premiered in 2008 and the science marque expanded to Canada in 2010 . The Scion lineup uses a one-trim, simplified purchase process, and the marque has relied upon guerrila and viral marketing techiques. The Scion name meaning the descendant of a family or heir refers both to the brans's cars and their owners.
Toyota Canada Inc. annouced that the Scion brand will be available in September 2010 at 45 selected dealers starting in Toronto, Montreal and Vancouver followed by the other cities. Launch models include tC, xD, xB. The Toyota iQ shown in Tokyo will be sold i n Canada as a Scion model starting in 2011 as a 2012 model . The first new Scion were shown in Canada at the 2009 Montreal International Auto Show . Toyota has also duplicated their efforts their to chiveve the same objective in their home market in Japan remaing its Toyota vista Store retail dealership sales channels as "Netz Store" in 2004 , will all Scion vechile brands as Toyotas and exclusive and to Netz locations. According to Toyota, "Netz" is an acronym that means "N' etwork of E nergetic T eams for Z enith"
Post-production accessories
Scion offers about 150 different accessories , other after market companies through the Optimize Scion program offer to add other accessories , as well. For example one can add a subwoofer as well as different types of decals . The tC had offered an optional supercharger to increase power from 161 to hp (120 to 150 Kw) , but this option was since discontined in 2007. All accessories are sold individually and do not require special packages. However , some options , such as Ground effects , do prevent other accessories (such as mud flaps) from being installed.
Target market
The median age of a Toyta consumer was as of February 2007, 54 years Old. Comparatively , Scion's average buyer age is the lowest in the industry at 39 years old . Scion's first two cars while unusal for American roads, have been well received among consumers not intersted in standard entry-level vehicles . The tc was also well received with brisk sales. The best selling year of the marque since introduction is 2006 with 173,000 vehicles sold . But sales slid sice then to 57,961 vehicles in 2009.
Scion 's Release Series
Beginning in the second quarter of 2004 with the launch of the 2004 Scion xB RS 1.0(Release Series 1.0) follwed by the Scion xA RS 1.0, Scion decieded to create limited edition vechiles pre-packaged with exclulsive accessories in limited quantities. Limited Edition vechiles from a marketng standpoint were used to creat a buzz for the brand name with their exterior colors and tending to be loud or bright huse (e.g orange , yellow, red , blue , green). Because of the growing popularity of the Scion product line and the scarce production runs (most dealers only get 2-3 of each RS model ) these limited edition vechils quickly sold out . Pre-ordering is available at each delaership on a first come, first severd basic . To the customer's benefit, Scion 's "Pure quickly" sold out . Naturally resales values of Release Series vechiles command a premium beause of their packaged options and scarcity.
2007
¦ tC RS3.0 only available in Blizzard White with 2500 units produced.
2008
¦ xB RS 5.0 only available in Gold Rush Mica with 2500 units produced .
¦ tC RS 4.0 only avaiable in Galactic Gray Mica with 2300 units produced .
¦ xD 1.0 only available in hot lava orange with 2000 units production
2009
¦ xB Rs 6.0 only available in Absolutely Red with 2500 units produced
¦ tc RS 5.0 only available in Gloss Black with 2000 units produced
¦ xD RS 2.0 only avaiable in Wasabi Green with 2000 units produced
2010
¦ xB RS 7.0 only available in Murasaki Purple with 2000 units produced
¦ tc RS 6.0 only available in Speedway Blue with 1100 units produced
¦ tc RS 7.0 only available in HIGH VoLTAGe Yellow with units prdrced
2012
¦ sB Rs 9.0 only available in HOt Leava 1500 units produced
¦ xD RS 4.0 only available in Bilzzard Pearl with 800 produced
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