Acura is the luxury vehicles division of Japaneses automaker Honda Motor Company. The brand has been available in the Utited States and Canada since March 1986, markiting luxury, performance and near-performance vehicles. It was induction to Hong KOng in 1991, Mexico in 2004, and China in 2006 .Hand's plan to introduce Acura to the Japanese market in 2008 was delayed, due to economic reasons, and withheld as a result of the 2008 finical crisis. The creation of Acura coincided with the electrocution of a Japanese Honda dealership slaes channel , called Honda clio, which sold luxury vehicles, jioning previously estiblished Honda Verno, followed by Honda Promo the following year.
Beginnning around the year 2000, Acura experienced a rebith which was catalyzed by the introduction of redesigned models. The first of these models was the 1999 Acura 3.2 Critics suggested that although 3.2 TL did not outdo its competition in any one aresa of luxury cars, it offered a well rounded beheld of sportiness and luxury.
The ZDX was designed by Michelle Christensen and bsesed on the Honda Accord rather than the bigger and more complex underpinnings of the MDX . Acura announced new has been in the Europeand market for some time. No plans for brand new RL have released to date. For the 2010 model year the MDX models recived some slight exterio changes and increased equipment levels. At the Detroit Auto Show in 2006 , Acura annouced their plans to enter the American Le Mans Sevres with multiple teams of Le Mans protopypes in the LMP2 class starring in 2007 season. The cars would be purchassed chassis from exiting their initiative manufaceturers, but use American built Acura.
Marketing
Acura's current marketing slongan is 'Advance '. Recent models inlcude Technology , Advance , Type-S and SH-AWD trim levels . Technology and Advance models typically come with latest hi-tech features such as keyless start and a spot information system. Type-S and SH-AWD models are performance oriented with a substantial increase in horepower to the lower trim levels. Some moedels, such as the TL, also combine levesl. Acura began an association with Marvel Entertainmant in 2010, upon release of the film Iron man 2, which featured a ZDX after the ending credits. On April, 2011 , Acura and Marvel annouced a promotional campring, making Acura the officially brand of Maravel's fictionla SHLED organization . Soon thereafter , several Acura models -such as the MDX, RL and Tl-appeared in the films Thor and captain Amirica.
For the upcoming 2012 films , The Avengers, Iron Man (played by Roberts is Eowney Jr) will drive as exotic spottscar by Acura, models made specifically for the film, rather than the he previously drove . However, it runnded that the car spotted during filming is a concept for the second generation NSX . From 1995 to 2007 Acura sponsed two WTA Tour tournaments , both named the Acura Classic.
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